On the one hand side, there is the zeitgeist of uncertainty. Times are always changing and so are we as a society, not last regarding consumption habits. Thus, marketing as a relevant part of business administration needs to be revisited frequently, too. In this marketing course you can develop ideas to tackle current challenges and develop an awareness for different needs of different groups of people.
On the other hand, all of us can foster change for the better. More than ever, all of us need to take over responsibility: by better understanding how marketing strategies work, we can live meaningful lives easier and more consciously and make an impact.